opencity is an app that makes the future of a city accessible to all of its citizens in just a few quick taps.
RESEARCH AND INVESTIGATION
From left to right: Toronto under construction and development proposal signs
The shape of a city is constantly in flux, with new developments springing up on the daily. However, those who sculpt our cities are an elite few: architects and developers, city planners and policy makers. In Toronto, development signs are mandatory by law, but are often riddled with jargon that is unfamiliar to the average citizen. There is an opportunity to make the future of our cities more accessible to its inhabitants.
CONCEPTS, WIREFRAMING AND USER FLOWS
From left to right: Viewing panels, urbantoronto.ca, wireframes
Construction viewing panels or "peepholes" into development sites are also mandatory by law. This idea of being able to visually peer into a construction site, and keep tabs on it's progress, was a key driving concept.
The website, urbantoronto.ca, provides articles and interactive maps so that Torontonians can learn more about the developments in their city. This content, alongside the aforementioned concept, helped shape wireframes for and the design of the app.
From left to right: Logo, colours, typography, icons
The logo, which integrates with the word mark, mimics the peepholes found in construction sites. It's simplicity can be scaled down for icon purposes, and its overall aesthetic acts as a framing device for images. The refreshing and playful colours were chosen in order to provide users with ease of navigation between the sections of the app (discover, search and news). The selected typeface, Gotham, is friendly, unassuming and often found in the urban landscape. Playful, rounded icons were developed to support the continuity of the opencity brand.
These elements could potentially be used to reimagine development proposal signs as engaging and user friendly advertisements.